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Sino-us trade friction increases, how should the textile industry respond?
[2024/11/15]  Read total of [24] times

With the increase of Sino-US trade friction, the impact of tariffs on the textile industry, how to deal with it next?


1. Diversified market : actively explore the markets of other countries and regions, such as ASEAN, countries along the "Belt and Road", BRICS countries, etc., to reduce dependence on the US market. Find and develop new customers and partners by participating in international exhibitions, B2B platforms and customs data, etc., and diversify trade risks .


2. Marketing model innovation: New marketing models, especially the use of major e-commerce platforms, are an important direction. TikTok is widely popular around the world, and TikTok contains huge commercial value and influence. On November 12, Dingliu Liqi announced his official return, updating two videos on platforms such as Tiktok and directly boarding Weibo hot searches. In today's increasingly "short and fast" short video content ecology, short videos are an important way to do brand promotion.


3, improve product competitiveness : increase investment in research and development, improve the technical content and added value of products, produce differentiated products, in order to ease the cost pressure caused by tariffs, and enhance the competitiveness of products in the international market .


4. Industry consolidation : Faced with the cost pressure brought by high tariffs, the textile and apparel industry is likely to experience a round of consolidation. Enterprises with strong technical strength, brand influence and cost control ability will be more likely to survive and grow, while some small and inefficient enterprises may face elimination .


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